News Journal

Pay per click ads in PDF

The pay-per-click (PPC) ads will be distributed in Portable Document Format (PDF) by the company Yahoo and Adobe will be the partner of yahoo in the newly introduced ads program by Yahoo. The PDF files will be available on internet and the publishers can upload their contact in the PDF format.

The performance of ads will be viewed through yahoo system and the revenue generated from each click will divided among Yahoo and Adobe depending upon their share percentages.

The ads will be distributed on websites and through emails and Publishers participating in the ads will be IDG’s InfoWorld, Meredith Corporation, Wired, Reed Elsevier and Pearson’s Education.